MAKING YOUR BUSINESS MORE ACCESSIBLE:
A GUIDE FOR BUSINESS OWNERS
Businesses should design and create accessible products, services, and environments for everyone, regardless of their abilities. Accessibility is important for businesses because it allows them to reach a wider audience, improve customer service, and create a more inclusive environment.
In today’s business landscape, success depends on both what you sell and who you can reach. Making your business more accessible is not only the right thing to do, but it’s also a strategic move that can open new doors to growth and innovation. This comprehensive guide will explore the significance of accessibility for businesses and provide actionable steps to make your business more inclusive.
Why is accessibility important for businesses?
Accessibility is important for businesses because it:
- Reaches a wider audience. Over 1 billion people with disabilities worldwide, and this number is expected to grow. By making businesses accessible, they can tap into this large and growing market.
- Improves customer service. When customers with disabilities feel welcome and included, they are more likely to return and recommend the business to others.
- Creates a more inclusive environment. When everyone feels welcome and included, it creates a more positive and productive environment for everyone.
How businesses can be more accessible
There are many ways that businesses can make themselves more accessible. Here are a few tips:
- Website accessibility: Your website is often the first point of contact between your business and potential customers. Make it accessible by ensuring that your website can be used by people with screen readers and other assistive technologies. You can do this by following the Web Content Accessibility Guidelines (WCAG).
- Closed captions and transcripts: Provide closed captions and transcripts for all of your videos, including videos that you post on social media. This makes your videos accessible to people who are deaf or hard of hearing.
- Physical accessibility: Make sure your physical location is accessible to people with disabilities, such as people who use wheelchairs or walkers This includes things like having ramps, accessible parking, and wide doorways.
- Employee training: Train your employees on how to interact with customers with disabilities, including how to use assistive technologies and how to communicate respectfully with people with disabilities.
Resources for Making Your Business More Accessible
There are many resources available to help businesses make themselves more accessible. Here are a few:
- Disability Rights Network: The Disability Rights Network is a national organisation that works to protect the rights of people with disabilities. They have a wealth of resources on their website, including information on how to make your business more accessible.
- World Wide Web Consortium (W3C): The W3C is an international organisation that develops standards for the World Wide Web. They have a website with information on how to make your website accessible.
Benefits of accessibility
- Accessibility can lead to increased customer satisfaction and loyalty. When customers feel that they are welcome and valued, they are more likely to return to your business and recommend it to others.
- Accessibility can help you reach a wider market. There are over 1 billion people with disabilities worldwide, and this number is only going to grow in the coming years. By making your business accessible, you can tap into this large and underserved market.
- Accessibility can improve employee morale and productivity. When employees feel included and valued, they are more likely to be engaged and productive. This can lead to improved customer service and better business outcomes.
Making your business more accessible is essential. It shows that you value all customers, regardless of their abilities. It also has strategic benefits, such as increased revenue and a stronger brand reputation.
By embracing accessibility, you can create a more inclusive and prosperous business for everyone.